Odds and Evens Shower Days

Riverfestival presents the Advertising Challenge

As increasing water restrictions loom closer on the Brisbane horizon, our community is constantly being requested to become more resourceful and diligent with its water usage. Exactly how creative we’ll have to be remains to be seen.

Riverfestival is throwing down the gauntlet to Brisbane’s advertising gurus in a fun and interactive forum to explore the tools of behaviour change.

The pitch? Create a billboard to sell the concept of Odds and Evens Shower Days!

Advertising agencies will pitch an idea and reveal their billboard to a panel of experts and an informed consumer audience. The advertising agency who manages to convince the panel and public to only shower every second day will be awarded the unique ‘Advertising Challenge’ trophy.